RideSwift
Mobility
RideSwift needed to dominate local search in the competitive urban mobility market. The Anexio delivered a comprehensive SEO strategy across app stores, website, and local listings—driving 25K+ app downloads and 120% organic traffic growth in 6 months.
Background
2024 electric scooter startup struggled with:
- Zero local search visibility
- App store ranking outside top 50
- Website buried beyond page 3
- No Google Business optimization
- Fragmented keyword strategy
Client Challenges
- Local SEO Gap: Invisible in “electric scooters near me” searches
- App Store Ranking: Page 4 for “scooter rental app”
- Technical SEO: 45/100 Lighthouse score
- No Schema: Missed rich snippets
- Content Void: Generic pages, no local authority
Our SEO Strategy
1. Technical SEO Foundation
- Next.js rebuild (94 Lighthouse score)
- Core Web Vitals optimization
- Mobile-first indexing
- Schema markup (LocalBusiness + App)
2. Local SEO Domination
- 15 Google Business Profiles optimized
- Local citations cleanup (500+)
- City-specific landing pages
- NAP consistency across 200 directories
3. App Store Optimization (ASO)
- Keyword-optimized app title/description
- Localized screenshots + videos
- Competitor ASO analysis
- App review generation system
4. Content SEO Strategy
- 42 city guides (“Scooters in [City]”)
- Blog cluster around “electric scooter.”
- FAQ schema for featured snippets
- User-generated content amplification
5. Link Building
- 120+ guest posts on mobility sites
- Local chamber partnerships
- HARO responses (15 placements)
- Broken link building (80 links)
6. Technical Monitoring
- Google Search Console daily
- SEMrush position tracking
- RankMath schema validation
- Log file analysis
Process Breakdown
Audit → Technical Fix → Content → Local → Links → Monitor
Results
- 25K Downloads: #3 ranking “scooter app”
- 120% Traffic: Page 3 → #1 local pack
- 4.8⭐ Rating: Review velocity boost
- 3x Revenue: Local SEO → direct bookings
- 42 Cities: Multi-location dominance
Metric | Before | After | Growth |
Organic Traffic | 1.2K | 2.7K | +125% |
Local Pack | 0% | 78% | ∞ |
App Ranking | #47 | #3 | +94% |
Domain Rating | 18 | 42 | +133% |
Impressions | 8K | 95K | +1088% |
Key Takeaways
- Local SEO > national for service businesses
- ASO compounds app + web rankings
- Technical SEO unlocks everything else
- City-specific content = local authority
- Reviews = trust + ranking signals
Client Testimonial
“The Anexio turned invisible into unavoidable. We’re now #1 in 42 cities and our app downloads exploded.”
– COO, RideSwift Mobility